Croatian holiday

I have just read an article at austriantimes.at, with the headline "Austrians make Croatian holiday top three".

It talks about the Croatian holiday, which Austrians preferred this year.


As you can see on the chart, Croatian and Italy are favourite countries for the holidays.


You can also notice an increase from the year 2005.



Basically what it says is that between the months January and July, Austrians had comprised nine per cent of overnight stays by foreigners.

It is also mentioned that only Germans with 19.8 per cent and Slovenes with 13.7 per cent had a larger share than Austrians.

In the text it is said that most of the Austrians travel by car to Croatian.

In comparison with the hotels in Austrian capital Vienna are the hotels in Croatian very cheap.

For example a double room in Vienna cost 125 Euros a night, this month. Last month it cost 113 Euros. Imagine, 12 Euros more than the last month.

I took this article because I think it is quite interestin g to see which countries Austrian like and why they like them.


The original link:

http://www.austriantimes.at/news/Business/2010-09-16/26836/Austrians_make_Croatian_holiday_top_three

Vocabularies:
chart - Diagramm Can you show us a chart, to understand the text better?

comprised - umfasste The marketing management comprises the management- framework and communication and soft skills.

share - Anteil The share on cheap flights is rising.

The development of advertising

I have just read an article about the development of advertising.

It is about the Industrial Revolution, which started in the 19th century.
Factorys started to promote new products, but the other wholesalers made the same.

Basically what it says is that in the nineteenth century the production had risen and there had been a corresponding growth in retail outlets.

It is also mentioned that after the growth the prices and profits fell, because the manufactured goods, which hadn't sold, piled up.

In the end of the nineteenth century the small firms went together with other small ones and so they made few big ones.
With this plan they switched off a lot of business competitions.

From about the 1850s the companys find out more and more aggressive selling methods to take the customers away from their rivals and switched them off.

In the text there is Lord Leverhulme mentioned.
He was one of the first industrialists. Lord Leverhulme realised that on the one hand advertising should be funny but on the other hand people should be serious about it.

Television spot

I took the spot of DUPLO, but it isn't my favourite one, but the only one i rememered.

The spot is about two guys who are in love with a girl, who is called Desiree.

The two guys make different competitions to win her heart.


She doesn't know which guy she preferes.


In the end she takes the guy who is the most romantic one, because he ate the praline very slowly and not as greedy as the other one.








The original spot:


http://www.youtube.com/watch?v=NsqEfNo2-vA